Weller company merged with the Stitzel distilling company (est. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. Please feel free to start anew thread on the subject. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Okay, so this isnt a great sip, but not awful either. This isnt to say its bad. First Name Last Name Email Zip Code Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. Why did they HAVE to choose such a name in the first place? Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Use of the "Southern war cry" precedes the Civil War. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Interesting was in Lux Row today and not one mention of it. Is Rebel Bourbon good whiskey? DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. As a result, to avoid further confusion, we used the names interchangeably throughout this post. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. So the arguments that this is another move to erase history arent accurate in my opinion. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. It started with a new bottle design and a new marketing campaign. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. You know that, right? Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. I for one am glad they did. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Product Description. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. The Confederate yell was intended to help control fear. [1] The origin of the yell is uncertain. The '75' refers to 1975, the year that the ride opened. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Katelyn is a freelance writer in Portland, Oregon. And I never even thought about the park changing the name. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. I can appreciate why some people are upset though. The people that rebelled against the United States because they thought they should be able to own people are bad. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Award-winning Rebel Yell bourbon dates back to 1849. Yep, they did. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. Thats just awful. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. So, lets take a look at this old timer and see whats in that bottle. The results of honorable Men idly standing asideand remaining silent. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. Ive been going to this park for years but now its tainted. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Management can rename it all they want. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Did it hurt your feelings too? Alcohol: 50%. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Imageused underCCby Mr. Gray. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. All bourbon will have at least 51% corn. I'm not sure why Rebel is less offensive than Rebel Yell. It was becoming my go to, especially for its price point. I am curious why the rebranding. Single barrel still says yell. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. [2] One description says it was a cross between an "Indian whoop and wolf-howl". Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Rebel Yell was a term coined for the battle cry of the confederate army. Rebel Yell went through a rebranding effort which brought about a couple changes. This change is still being implemented on retail shelves. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. Rebel Yell whiskey was mashed, distilled and barreled at another facility. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com The brand bounced ownership, eventually landing in the Diageo portfolio. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Woh-who-ey! Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. 2 The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Rebel Yell was to be produced in small batches and sent out to southern states. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. The move has been met with serious opposition by some fans. Hopefully the wood work they are doing will justify the new and improved name. It might not be an everyday sipper. Other wheated bourbons include Makers Mark, Larceny, and W.L. While its still available for under $15, you may have more trouble finding it at the price. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. I dont claim to speak for or represent anyone. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Must go buy out the shelf of Yells now!!! Yep, they did. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. To me it was just a name given to a coaster, devoid of any historical or political significance. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. At last it grew too dark to fight. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. BrokeCal, Absolutely ridiculous that you are changing the name of the Rebel Yell. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. So OK, change the name. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. With that effort, the price has went up a bit, too. The most notable thing about Rebel Bourbon is their use of wheat. "Rebel Yell will always be Rebel Yell. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. In 2016, construction on the brand new Lux Row Distillery was begun. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". Especially for those of us from the south. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. That is really lame. MEET OUR Extended family. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. The yell has often been linked to Native American cries. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. By using this site, you agree to our Terms of Use. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. As one of the minority that might get offended, I am certainly not. The park did what they thought was best. Risk takers, rule breakers and noise makersunite. Changing it just seems to serve no purpose and make the park seem more bland. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. But more importantly, we cannot white wash history (forgive that wording, please!). And Charley said, "Well it wouldn't be proper since I sold it." Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Warm finish with vanilla and a hint of black stone fruit. However, in 2020 the rebranding effort went to removing Yell from the bottle. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Sharp. Its got a strong, bold flavor thats not for the faint of heart. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Its been a strange and complicated journey. And he said, "Well if you don't pick it up we're thinking of picking it up." Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. The 10 yr is rebranded on the desktop site. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. It wont be undone but it was a mistake to change the name of an icon! Full stop. And hes worked with startup brands to turn local enthusiasm into national recognition. Leave a comment below. This nose is sweet and much more grain forward in its aromas. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. I will say, though, that Im excited to get back to reviewing some higher quality options. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. We all know why your pleasing the pc crowd. Good one. etc. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. People who don't think it tastes very good refer to it as Rebel Scum. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. and our Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Is Rebel Bourbon the Same as Rebel Yell? The W.L. Rebel Yell Bourbon is often left out of the wheated discussion. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. With the rye segment up 23.3% thereis no better time to launch this new variant*. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle.